Mass Market Retailers - MMR

A 360° Field Marketing in the Mass Retail Channel

We partner with brands in the competitive world of Retail, aiming to optimize product visibility and impact in-store and drive sales in retail outlets. We design and execute In-Store Promotion campaigns and Merchandising services, also handling set-up and logistics of support materials: a 360-degree service.

We operate across the entire Italian territory, including islands, thanks to an extensive network of Merchandisers, Store Accounts, Promoters, and Ambassadors. We rely on a direct network of regional Promotion Managers who provide daily support and supervision of ongoing promotional activities.

We ensure products are always present and well-organized

In our merchandising service, we commit to ensuring your products maintain optimal visibility within Retail outlets. We meticulously follow planograms with the goal of organizing shelves to capture consumer attention in the hectic store environment, ensuring an optimized and impactful presence of items.

We ensure the replenishment of shelves following FIFO principles.

We handle the verification of the product range on shelves.

We manage the control and updating of product prices on the shelf.

We collect product orders from the point of sale.

Our personnel receives POP materials, transports them to the point of sale, sets them up, and positions them in high-impact areas in the selling area.

Our logistics department directly handles the receipt, storage, kitting, and shipping of POP materials with internal staff.

We authentically engage the consumer